I'm connecting strategy, marketing and experience entrepreneurs.

I have been developing Rek House since 2018. Before we focused on video marketing, I ran a 360° agency. We created brands, developed strategies, built websites and online stores, and ran campaigns. Today, I still use this knowledge, both in working with clients and in running my own business.

I worked on every stage of the customer journey: from the first contact with the brand, through offer evaluation and purchase, to service and further relationships. My experience includes:

• Strategy and brand. Market and customer research, competitor analysis, segmentation, positioning, value propositions, offer development and building brands from scratch.
• Communication and creative work. Naming, visual identity direction, copywriting, storytelling, social media content, print materials, photo shoots and video production.
• Websites and e-commerce. User journeys, content and UX, usability testing and managing implementations on Wix, WordPress and Python-based platforms in collaboration with developers.
• Customer acquisition. SEO, SEM, performance campaigns, Facebook Ads, Google Ads, content marketing and B2B prospecting, connected to specific stages of the buying decision.
• Sales. Proposals, presentations, conversation scripts, value arguments, pricing models, negotiations and materials that help salespeople explain a product’s value.
• Measurement and organisation. Analytics, KPIs, marketing budgets, CRM, automation and email marketing, plus processes connecting marketing, sales and external suppliers.

Thanks to this, I can assess how these elements influence each other. I can see when a campaign needs a better offer, a website needs a simpler purchase path, and sales need stronger arguments. I can also select specialists, prepare a brief for them and assess whether the proposed actions make sense.

Before Rek House was established, I ran the events company KGS Art Media, where I handled +400 events. I organized events, built teams, managed production, budgets and arrangements with clients and subcontractors. In subsequent companies, I was also responsible for recruitment, finance, legal issues, offer and product development, processes, technology and AI applications.

I know how much it takes to acquire a client, set a price, organize work and pay salaries. Therefore, when considering a strategy, I also ask about profitability, team capabilities, owner's time and implementation costs. The recommendation must match the company that will implement it.

The transition of Rek House from a broad marketing offer to specialization in video in 2022 was a practical lesson in choosing a direction for me. Such decisions require an assessment of the market, own competences and organizational costs. I bring the same perspective to my work with entrepreneurs.

As a creative producer, I combine a business goal with an idea, script and production organization. I determine what the recipient should understand, what can convince him and what decision the material should support. Then I choose the form, team and budget and lead the project to the finished material.

I have experience in communicating complex products, technologies and scientific issues. I talk to experts, quickly absorb knowledge and select what is important to the recipient. I can remain precise and at the same time explain what a given solution changes in the client's life or the operation of his company.

Working in various industries and international markets taught me how to quickly recognize the context, ask good questions and select arguments to suit the recipient's needs. I use these skills in strategies, offers, presentations and sales communications.

I built and led teams of up to 20 people. I coordinated the work of creators, marketers, programmers and production teams. I establish the goal, priorities, responsibilities and sequence of actions. I make sure that people with different specializations understand how their work contributes to a common result.

International projects and events taught me how to make decisions under pressure, react to changes and manage limited time. I listen to people, explain decisions and look for solutions that take into account the needs of the client and the team. I also conduct consultations and training, during which I translate knowledge into tasks that participants can use in their work.

I start with questions, data and conversations with people. I separate what we know from what we assume. I formulate hypotheses, choose how to test them, and update the plan based on the results. I'm interested in both the numbers and the reasons behind customer decisions.

I approach technology and AI in the same way. I am looking for applications that improve analysis, communication, sales or work organization. I check the quality of the result, time savings and cost of the solution. The tool is intended to respond to a specific need of the company.

I make music, I sail, I ride a motorcycle and I'm a dog person. I read a lot about history, science, art and culture. I like to understand where people's decisions come from and why certain ideas change the world.

Stoic philosophy is close to me: responsibility for one's own decisions, courage, moderation and respect for others. I value simplicity, discipline and readiness to change my mind. My broad interests help me see similarities between seemingly distant problems and find new solutions for them.

I combine three perspectives: a strategist who chooses a direction; a marketer who understands the customer and the tools; and the entrepreneur who must organize people, money and work. This allows me to help you find the cause of the problem, decide where to start, and make the change.

I work with owners and management boards on the strategy, and with teams on its implementation. The starting point is the company's specific situation. The result is to be a clear direction, an understandable offer and a plan behind decisions, responsibilities and a method of checking results.