Sales depend mainly on referrals and your commitment
You have customers, but it is difficult to predict the next orders. You need to select your audience and develop a way to reach them regularly.
MARKETING AND SALES STRATEGY
I will develop a strategy
that shows you where and how to win customers
I will analyze your company and the needs of its customers.
I will help you decide which customers and activities are worth focusing on to develop sales. I will check what limits your results and where your company has the greatest chance for growth.
You will receive a strategy with an implementation plan that takes into account the budget and team capabilities. You will know what to spend your money on, which ideas to put aside and where to start.
I will help you when
Marketing eats up your budget and you still don't know what works
The company runs campaigns and publishes content. More ideas appear, but it is difficult to decide what to invest in. You want to tie these activities to sales results.
You have several directions of development and you need to choose
A new product, another market or expansion of the current offer. Every idea requires money and attention. You need to evaluate options before you engage a team.
You want to expand your business, but the current way of working limits you
Most decisions come back to you. The team is busy with ongoing work, and important changes are still waiting. You need to set priorities and prepare your company to implement them.
Scope of the strategy
What you receive
You receive a structured document that you can refer back to when making decisions and planning your work.
At the beginning there are the most important arrangements and priorities. Next, you will find the justification for the recommendation and a detailed action plan. Research results and supporting materials allow you to check where individual decisions come from.
Development direction and priorities
We will assess the potential of the considered directions in relation to the business goal and available resources. I will indicate what is worth taking care of first and which activities should be postponed. For ideas that require testing, I will develop a way to test their assumptions.
Selecting customers and identifying their needs
I will determine which customer groups are worth focusing on. I will check what influences their purchasing decisions and what alternatives they compare your offer with. I will translate the conclusions from the data and agreed research into sales arguments and methods of reaching out.
Assumptions
I will develop a value proposition and positioning, which will allow me to justify the choice of the company against the competition. We will also look at the product or service scope and pricing logic. I will develop communication rules that will be used by people responsible for marketing and sales.
Customer acquisition plan
I will select reach channels and determine their role in sales. I will describe how to lead a customer from the first contact with the company to the purchase. The plan will show what activities to launch and how to combine the work of marketing with the work of salespeople.
Implementation sequence and metrics
I will translate recommendations into tasks arranged in order of completion. Together we will establish responsibility and schedule, taking into account the team's workload. I will select indicators that will help assess the effects and decide what to develop and what to change.
Materials to use at work
To the agreed extent, I will prepare materials to be used in the implementation. In B2B sales, these may include messages and conversation scripts. For a new offer: website structure and texts. We will select the materials the team needs to complete the plan.
My take
Why work
with me?
I know the world of marketing inside and out
As a long-time CEO of a marketing agency, I know all the elements of modern marketing, but also the realities of the industry. I know how to choose good contractors, what is a false promise and what is an action that brings results.
I understand the consequences of the decision
I have been running my own companies since 2015. I am responsible for decisions that later need to be financed and implemented. I know how easily a good idea can get lost in everyday work. Therefore, when developing a strategy, I check what its implementation will require from you and the team.
I combine strategy with executive experience
I worked on creating brands and websites. I have experience in campaigns, video production and B2B sales. Thanks to this, I can translate the strategic direction into requirements for contractors and assess how individual activities will influence each other.
I have an outsider's perspective
I am independent of the personnel arrangements in your team. I look at the company from the side and see things that are invisible to internal employees. Thanks to this, you get an honest diagnosis and an objective audit, without politics, without compromises, only with the company's growth in mind.
I check assumptions before I base recommendations on them
I use data and conversations with people who know the company and its customers. I show what my proposals are based on. When the information needed to make a decision is missing, I determine what is worth investigating or testing.
I can help you implement it
I know the strategy and the justification for the decisions made, so I can also support the team during implementation. I help divide tasks and coordinate contractors. When restrictions or new information arise, we work together to determine how to adapt the plan.
My strategies
View the entire portfolio
Rek House
acquiring B2B customers
In my production company, I develop methods of acquiring customers from selected market segments. The strategy also includes execution details: from message sequences to the organization of daily sales work.
Mariusz Przybylski
Marketing strategy and e-commerce development
I developed the marketing strategy for the designer's brand. I implemented the website and online store and prepared the communication direction.
Piotr Radzio
development of the music producer's business
I combine conclusions from conversations with clients with Piotr's business development plan. An important part of the strategy is determining which tasks he wants to perform personally and where he needs support.
Wnętrzara Ania
developing an offer around a community
In the brand I co-create, I work on developing revenue streams. The strategy sets the order of product launches and the conditions for scaling. It considers the creator’s capacity and how well the offer fits her community.
Powiśle clinic
From Drag-Med to Przychodnia Powiśle
I was responsible for the entire project: strategy, rebranding, website and communication materials. I also introduced changes to the interior and patient service.
How we work together
Recognizing the situation
We talk about the company's purpose and current way of operating. I'm checking what information is available. I present the scope of the project with a quote and schedule.
Analysis and research
I look at the company and its environment. I talk to the team and conduct agreed customer research. I check the assumptions on which the recommendations are to be based.
Developing a strategy
I prepare a course of action and justify the proposed choices. We discuss their consequences for the company. I refine the plan so that it takes into account real possibilities of implementation.
Preparation for implementation
I discuss the document with you and the people responsible for implementation. I explain recommendations and help you set your first tasks. The team knows where to start and how to check progress.
Need further support? We can continue to cooperate during implementation. The scope of my involvement and remuneration for this stage are determined separately.
I cover every stage of the funnel
Consciousness
Where do your potential customers look for information and how can you get them to know your company?
I select access channels and the direction of content and advertising so that the brand appears where its recipients are looking for information or inspiration.
Meditation
What do they need to understand to see the value of the offer? What evidence do they need to trust you?
I help explain competitive advantages and answer customer doubts. For this purpose, I use communication on the website, as well as evidence of effectiveness, such as case studies and opinions.
Purchase
What makes it easier to make a decision and what blocks it? What should contact with a person interested in cooperation look like?
I improve the way I present the offer and the course of contact with the customer. I help prepare sales calls and follow-ups so that the team knows how to lead the customer to a decision.
Maintenance
How to take care of your next purchase and develop relationships with current customers? When should you offer further services or ask for a referral?
I help plan post-sale communication and how to propose further services or products. I also include collecting opinions and obtaining referrals.
Let's get to know each other
Where should we start
with your business?
Tell me what you want to achieve and what is currently hindering your development. During the first conversation, we will assess where my help can bring the most value.
20 min
The meeting lasts 20 minutes and is free of charge. After submitting the form, I will contact you within 24 hours to arrange a date.
You can also write directly:
JakubPiotrGolebiowskiFrequently asked questions
How much does the strategy cost?
The cost is PLN 15,000–30,000 net. The price depends on the scope of analysis and needed research. Before you start, you will receive a quote with a detailed description of the work and materials that I will prepare.
How long will the project take?
Developing a strategy takes 1-3 months. The schedule depends on the scope of research and the availability of information and people involved in the project. We set the dates before we start cooperation.
What commitment do you need from me?
I need conversations about the company and access to information about its operations. Together we will discuss recommendations and make key decisions. First, we will determine who from the team is worth engaging and how much time will be needed.
I already have a marketing department or agency. Can we work together?
Yes. I use the knowledge of people who know the company and its activities. We discuss the strategy with people responsible for implementation so that they can translate the findings into their work.
What if I already have a strategy?
I will check which arrangements remain useful and what makes their implementation difficult. We can update a selected area or focus on implementation.
Can I start with a smaller project?
Yes. We can start with a consultation or analysis of a specific problem. During the first conversation, I will help you assess what scope of work will be useful.
Is implementation included in the price of the strategy?
The price includes preparing an implementation plan and discussing it with the team. We price further implementation support and contractor coordination separately.