Mariusz Przybylski is one of the most important fashion designers in Poland. His clothes are worn by leading figures of culture and media, from Bogusław Linda to Dawid Podsiadło. A wide audience knows him from his participation in "Project Runway" and spectacular shows in "Top Model".
History
We started cooperation during the pandemic. Initially, Mariusz asked about SEO. However, after a thorough analysis, it turned out that given its positioning and business model, it had no potential.
To sum up - our cooperation began with me discouraging him from using the services of my agency.
However, Mariusz appreciated my honest approach and holistic experience. Thanks to this, I became his main consultant on marketing and e-commerce.
Scope of activities
I designed and implemented a comprehensive marketing strategy, the aim of which was to use the potential of his personal brand and translate it directly into sales.
I was responsible for:
- creation of a new website and online store
- planning social media communication and performance campaigns
- strategic consulting and periodic marketing consultations
- preparing foundations for the development of digital channels
I acted not only as a contractor, but also as a partner in thinking, decisions and implementation.
Effect
Mariusz Przybylski's position in the fashion world has never been in danger, so I focused on using this potential.
Thanks to our cooperation, his brand gained an effective digital marketing strategy, and his team gained e-commerce sales processes and tools.
Anecdote
A wide range of activities translated into trust and appreciation, which resulted in invitations to Mariusz's shows.
During the pandemic, one of the most extraordinary fashion shows I have ever seen and will probably see took place – Outsider Liberation. Due to pandemic restrictions, the show was entirely recorded in the port of Gdynia as a video, without an audience. Instead of walking down the catwalk, models walk on a concrete flyover.
The only people invited to the recordings were me and my wife. Sitting in reflective vests and safety helmets.
This was symbolic for me – trust that goes beyond the standard client-consultant relationship.
After the pandemic, we regularly attended his shows. This collaboration opened my eyes to the world of fashion. The effects can still be seen today – in the strategies I use and in the way I dress.
