I helped Perfect Gym demonstrate the value of the product to customers in various markets
Perfect Gym creates a SaaS platform for managing fitness clubs and networks. The cooperation, which began in 2017, included advertisements, product videos and customer stories from various countries. I was responsible for connecting this content with the company's marketing and sales goals and for leading production with the Rek House team. I combined the role of a strategist, producer and partner for the marketing department.
My role: from business goal to finished materials
Together with Perfect Gym marketing, I determined who the material was intended for, what question it should answer and where it would be used. The brand video, the system feature presentation and the implementation story had different tasks. I made sure that these differences were visible in the concept, recording and editing.
Strategy and concept. I helped define each film’s role in communication and sales. With the marketing team, I developed concepts ranging from building brand awareness to explaining the product and sharing customer experiences.
Production planning. I managed logistics and shoot preparation. For international projects, I considered language differences, time zones and local working conditions. The concept had to be achievable at the agreed place and time.
Filming. I worked on shoots in fitness clubs, offices, trade shows and training sessions. In operating facilities, we had to adapt and make the most of the available time. Together, we captured the material needed to tell the planned story.
Editing and post-production. I supervised films for the website, LinkedIn, YouTube and advertising. We adapted length, language and format to each channel and its marketing needs.
Animation and product demonstrations. We combined footage with system screens, mockups and animation. My role was to make sure viewers understood what each feature enabled and why it could be useful in their club.
How did the client evaluate this cooperation?
Lewis StoweMarketing Director, Perfect Gym
Kuba is very easy to work with on a personal level. He takes great pride in the quality of his output as well as running an efficient production process.
His skills go beyond video production to how the content fits into our strategy, and the fact that has enhanced the final output. I wouldn't hesitate to use his services in the future or recommend them to others.
How we used different formats
Advertising: show your brand and generate interest
We have prepared spots using recordings from fairs, training and the office. During the pandemic restrictions, we also used stock shots. While working on the concept and implementation, I made sure to link the brand image with what we wanted to say to potential customers. The materials included, among others: "We're Fit for You" movie.
Case studies: give a voice to customers using the system
Together with the team, we realized the stories of Perfect Gym clients, including: Lemon Gym in Lithuania, Fitness24Seven in Thailand and UAEJJ Fitness in Abu Dhabi. They showed the product in existing clubs and allowed to hear the opinions of its users.
My task was to combine the goal set with marketing with the organization of recordings and supervision of the finished story. Such material gave the sales department a concrete example to use in a conversation with another club operator.
Product videos: help you understand the solution
We also prepared materials explaining the system, its functions and the Pro App for club employees. We combined the interface presentation with recordings and animation. The goal was to make it easier for the recipient to assess how the solution could work in everyday work.
Selected projects
International production in practice
Our projects included Poland, United Arab Emirates, Russia, Germany, Thailand and Lithuania. Behind this list was work on logistics, shooting plans and adapting the method of operation to local conditions. I was responsible for preparing the production so that the team could achieve the goal of the material despite changing the country, place or language.
Result: content for use in marketing and sales
Perfect Gym received a set of materials with various functions: advertisements built interest in the brand, product videos helped explain the system, and case studies provided examples of its use. Marketing and sales could reach for content answering various questions of potential customers.
My contribution was to maintain the connection between the business goal and everyday production decisions. I led the work from agreeing on the concept to supervising versions for publication. Thanks to this, on the client's side, content strategy and production organization could be discussed in one process.
