From Drag-Med to Przychodnia Powiśle. A new brand and changes visible at every stage of the visit.
The Warsaw medical center entrusted me with overall marketing and image care. The goal was to create a modern, patient-friendly brand and attract new people to use the facility's services.
I was responsible for the entire project, from strategy and rebranding to website implementation, material production and changes to the interior and patient service.
Starting point
The clinic operated under the name Drag-Med. It needed to refresh its image and adapt its communication to the way patients search for information and choose a medical facility.
I started with an audit and observation. I looked at communication and the patient's journey in the clinic. On this basis, I developed a strategy and a plan of related activities: from the first contact with the brand on the Internet to a visit to the branch.
New name and identification
I changed the name from Drag-Med to Przychodnia Powiśle. I commissioned and supervised the creation of a new logo and visual identification, which became the basis for further communication.
I used it on the website, social media, printed materials and the clinic itself. Thanks to this, subsequent elements were created according to common principles and created a recognizable whole.
Website and analytics
I designed and launched a new website as the main showcase of the brand. I also implemented tools to analyze traffic and user interest.
They allowed observing patients' reactions to communication and monitoring the effects of actions. Work on the website became part of a broader process of developing the brand.
Photos and videos showing the clinic
I ordered and supervised an employee photo session as well as the recording and editing of the film. During our cooperation, I managed the creation of further photographic and film materials for use on the Internet and in print.
Own photos and videos allowed communication to be based on the people and places the patient meets during the visit.
Communication within the facility
I introduced a screen with information animations at the reception desk. Digital signage materials made it possible to quickly update the content presented to patients.
I also commissioned and supervised the design of a business card, doctors' work schedule and materials for the reception. I used the new identification on staff aprons and badges, maintaining consistency with other brand elements.
Animations for the reception
The interior is consistent with the brand
I commissioned and supervised the interior design of the clinic and advised the management during the renovation. I combined the new identification with the functionality of the space where staff work and patients stay every day.
I also made sure that the interior looked good in photos and videos. The facility's space has become part of its communication.
Patient service standards
Analysis of the patient journey showed areas requiring improvement in service. I supported the management board in conducting a series of training sessions that were intended to improve the visit experience and encourage patients to return.
This was an important part of the project: the promise of a friendly clinic should also be felt in direct contact with the staff.
The effect of cooperation
A coherent brand was created, including the name, identification, website and materials used in the daily work of the facility. The changes also included the interior and service standards.
According to the client, the cooperation resulted in a regular increase in the number of patients and increasingly better ratings of the clinic.
Kuba designed our brand from scratch - from the strategy, through the name, visual identification and website, to the interior design. Thanks to this, the clinic has gained a modern, professional image that really distinguishes us from the competition.
It was a true transformation, based on a deep understanding of who we are and who we serve. Patients notice this quality from the first contact. Kuba combines aesthetic sensitivity with strategic thinking. And – most importantly – it really delivers.
Hanna Białecka-BanaśPowiśle clinic
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