Rek House. Strategy, marketing and development of your own company
Since 2018, I have been developing the Rek House marketing agency.
Before we focused on video marketing, I ran a 360° agency: I developed strategies, developed brands and coordinated implementations including websites, online stores, campaigns and communications. This is one of the foundations of my approach to marketing strategy today.
I am responsible for the business direction, offer, marketing and sales, as well as for finance, recruitment, management, work organization and managing the most difficult projects.
This is a company where I check my own strategic decisions: from the selection of clients to the valuation of the team's work.
Rek House in numbers
- Since 2018I am developing my own marketing agency
- 15+countries where we carried out productions
- 100+projects per year
- Regularrevenue growth
My role: to develop the company and take responsibility for the result
As CEO, I am responsible for the development of the agency: choosing the direction, offer, customer acquisition, negotiations, finances and work organization. So I know marketing both from the perspective of an advisor and a business owner who bears the consequences of his decisions.
360° agency: from strategy to customer experience
We made our first films in 2017, and a year later we founded the company. In 2020, we expanded our activities towards a 360° agency. We helped develop existing brands and create new ones from scratch. We started our work by understanding the business, customers and competition, and then we selected activities and specialists.
Strategy and positioning. I developed the marketing direction, brand distinguishing features, target groups and the method of communicating the offer. I combined these decisions with an action plan, budget and indicators by which we could assess the effects.
Brand and communication. I co-created brand concepts, their language and visual direction. I worked with the team on the identity, content and materials for the Internet and in print, so that they presented a coherent offer to the client.
UX, websites and e-commerce. I participated in the design of websites, their content and user path. I supervised the work of programmers, conducted usability tests and assessed solutions from a marketing perspective. We linked the selection of technology to the budget, website support and the way the company operates.
Customer acquisition and analytics. I created SEO strategies, managed social media campaigns and coordinated the work of advertising specialists. We combined brand positioning, creations, Facebook Ads, Google Ads and measurement of behavior on the website. The results served to update our actions.
Implementation and cooperation of specialists. I organized the work of graphic designers, copywriters, programmers and promotion specialists. The brief, client journey, budget, responsibilities and schedule created a common point of reference for the team and the client.
What did it look like in specific projects?
Powiśle clinic. We combined the name change with Drag-Med, positioning and brand identification with the website, analytics, photos, videos and materials in the facility. The analysis of the patient journey also led to work on the design and service standards, as well as support for the management in organizing reception training. This project clearly demonstrates the scope of marketing I conducted: from the first contact with the brand to on-site experience.
Mariusz Przybylski. For a fashion brand, we combined the development and implementation of a marketing strategy with consultations, a website, an online store and social media campaigns. The development of sales required the cooperation of people responsible for communication, e-commerce and advertising.
Academia Nautica. Audience and competition analysis became the basis for the sailing school's strategy, offer and communication. The team has prepared identification and a page with course bookings and payments. The choice of solution took into account the client's budget and the possibility of self-service.
Men's Depot. We started building a men's cosmetics brand from the audience, competition and positioning. Next, an identity and store based on WooCommerce was created, connected to payments, invoicing, deliveries, warehouse, newsletter and analytics. The strategy translated into the entire purchasing process and its service.
Aurex LPG and Staltex. We also worked on websites and stores requiring individual technological solutions. At Aurex LPG, the project combined UX, three language versions, visual materials and SEO preparation. A store with a wide product catalog was created for Staltex. Such projects taught me how to translate marketing needs into requirements for programmers.
Specialization in video, broader view of marketing
In 2022, we returned to specializing in video. Providing a wide range of offers showed me both its value for the client and the costs of coordinating many services. The choice of specialization was also a lesson in strategy in one's own company: where to focus resources and what competences to develop.
I still use the experience of the 360° agency. When planning the material, I ask about its recipient, place in communication and the client's next step. Video can support recognition, explain the offer or help in sales. Its role results from a broader marketing plan.
Sales that can be conducted and analyzed
I worked on the website, portfolio, offers and sales presentations. I tested SEO, advertising, social media activity and direct reaching of potential customers. I also developed automation of searching and qualifying companies worth starting a conversation with.
At the same time, I was organizing the process in CRM: potential client, identifying needs, preparing and sending the offer, further contact and decision. Thanks to this, I can go back to the arrangements, plan the next step and check at what stage the conversation stops.
From a single order to longer cooperation
I am developing an offer of regular productions and subscriptions. In case of repetitive needs, we can establish a material plan, the rhythm of shooting and assembly, and the method of acceptance in advance. It is easier for the client to plan communication, and we can better organize work and revenues.
I work on linking regular content with the employer's communication goals. I specify who the materials should reach, what indicators are important and how to report the effects.
Regular orders require constant attention to quality and relationships. I treat them as a direction for further development of the company, and I design their scope based on the client's actual needs.
Finance as part of everyday decisions
I keep budgets in which I compare revenues, costs and results of individual projects. When pricing, I take into account, among others, the work of the team, assembly, logistics and coordination. I analyze the costs of running a business separately.
This gives me a basis for assessing which projects are worth developing and where the price or scope needs to be changed. I also make sure to distinguish between the offer sent, the sale won and the revenue included in the budget. Each of this information answers a different question about the company's condition.
In 2025, net revenues were approximately 2.5 times higher than in 2022.
A team and process tailored to the task
I recruited and coordinated specialists in strategy, creation, websites, advertising and production.
I developed project management processes: from the brief and division of responsibility to the schedule, transfer of work between specialists and client approval. In such a wide team, a common understanding of the goal was particularly important.
When carrying out foreign projects, arrangements are made regarding location, logistics, languages and the work of several parties at the same time. I make sure the client knows what is happening with the project and the team has the information they need to do their job.
A further goal is to increase the team's independence and reduce the number of decisions requiring my participation. It's a process I'm still working on.
What does this experience bring to my work on strategy?
I can follow the entire customer journey: from getting to know the brand, through understanding the offer and purchase, to service. I know how positioning decisions affect communication, how a campaign depends on the website and what happens to sales when the service process does not work. This helps me determine where the company actually needs to change.
I also know the realities of contractors' work. I can determine the necessary competences, prepare a brief, arrange the sequence of activities and assess whether the proposed solution meets the company's goal and capabilities. Thanks to this, the strategy can become a common plan for the management board, the team and external partners.
As a company owner, I also check who will implement this plan, for what money and how we will measure the result. I know the cost of too broad an offer, variable revenues and excessive dependence on the founder. Therefore, I combine marketing experience with responsibility for implementation and business results.
