How to write a business proposal that wins clients
A client asks for a proposal, receives a presentation about your company and goes quiet. Here is what to include to help them understand its value and decide.
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Knowledge and thoughts.
About business, marketing, sales and what influences our decisions.
29 entries
The halo effect and authority bias: when a good impression misleads us
A great presentation and famous client logos make an impression. How do you check whether you are reading more into them than they demonstrate?
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Why do I avoid corporate jargon, and how does it pay off?
Clever words can conceal a lack of results. Why I prefer plain language and clients who question the value of my work.
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Asking the wrong people: how one research mistake hurts your business
Happy customers and vocal users only show part of the market. Learn whose perspective your research is missing before making your next business decision.
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Want to be an entrepreneur? Stop being a specialist.
Being good at your craft is only the beginning. A practical look at sales, product and management, with a lesson from my first events business.
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Simple advice for a good life
Less screen time, more movement, close relationships and rest. Ten simple principles that help me make decisions, both small and large.
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Want to Do Something Big? Live Like a Monk for a While. Temporary Monasticism.
Want to do something demanding? Cut back on the rest for a while. How I use temporary monasticism to focus on business and creative work.
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Your Business Is Not Your Child
“I’ve already put so much into it” can be the most expensive argument in business. How do you distinguish persistence from saving a company at any cost?
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3 Essential Sales Lessons from a Four-Time World Champion
What can a four-time world champion in interspecies sales teach us about growing a business?
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How to Build a Landing Page That Helps Win Clients
Plan your offer, copy and next step. Four landing page frameworks with examples from my services, plus launch checklists and ways to measure lead quality.
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We give away what is most important for free
The only thing we really have is time and attention
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Survivorship bias. Why do you see a false image of success?
Every day you see successful people - influencers, millionaires, startupers. And this makes your brain believe that success is normal. The problem is that you only see the survivors. This is survivorship bias. Behind every famous musician, author or startup there are thousands of people who completely failed. The Internet shows winners because failures do not generate clicks. And this makes us overestimate our chances and ignore the risks.
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The 30 minutes around you define your life
Why does where you live have a key impact on your life?
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Today, sales happen before sales
Check how marketing, content and digital strategy are selling before the sale starts.
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Almost no one takes care of themselves and their loved ones.
There is a monster living among us who is harming and killing us and our loved ones - and almost no one does anything about it. What kind of monster is this? Lack of exercise and obesity. ▪️Currently, approximately 2.5 billion people are overweight and 0.7 billion are hungry. Fat, right? According to WHO: In 2022, 1 in 8 people worldwide were living with obesity, Adult obesity has more than doubled since 1990, and among adolescents it has quadrupled, In 2022, 2.5 billion adults were overweight, of which 890 million were obese, 43% of adults...
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How to be creative?
A practical and honest guide to how creativity works in real life. Without myths about inspiration - but with discipline, boredom, limitations and curiosity as the fuel of creativity.
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Productivity burnout
Burnout looms over us every day. It creeps between calendar meetings, it creeps in during the workload, it creeps in in the need to be productive. She got me a few times.
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Prospecting - how to acquire business customers automatically, regularly and cheaply?
Prospecting, or how to acquire business clients in today's world? When acquiring business (B2B) customers, prospecting is crucial - and has been for thousands of years. After all, the idea of "first find and then go to your client with the perfect offer and proposal" has been the basis of trade and doing business since forever! Today we can do it faster, more efficiently and based on automation. Below you will receive a practical guide: from personas and UVP, through message templates and follow-up sequences, to...
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Rhetoric > AI
In a world where AI will take over mental work and knowledge is at your fingertips, those who can speak will win. Find out why rhetoric and public speaking are becoming the most valuable competence of the future.
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MVP: Minimum Product, Maximum Validation
Find out what MVP is and how to quickly verify your business idea at minimal cost. Minimum Viable Product – check before you build.
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Land and Expand strategy. Why is slower sometimes faster?
The Land and Expand strategy shows that sometimes slower is faster. Instead of immediately fighting for a large contract, you start with a small project, build trust and only then develop cooperation. This means less risk, lower costs and stable revenue growth. Check how this approach makes it easier to acquire customers, create lasting relationships and turn them into ambassadors of your brand.
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Mirror neurons. Why do we feel what others feel - and how do we make money from it?
Mirror neurons are mechanisms of compassion in our brain. Marketing designed in accordance with this knowledge can increase customer attention, improve understanding of the product or service and increase willingness to purchase. From this article you will learn how to develop your work and improve your results,
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The curse of knowledge: When you don't sell because you know too much.
The Curse of Knowledge - a trap that sellers, marketers and experts fall into. Paradoxically, the more you know about your product, industry or technology, the more difficult it is to convince others to trust and buy you.
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Sources of knowledge thanks to which I became an entrepreneur
A curated list of knowledge that will help you become an entrepreneur
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UVP and USP. Stand out or die!
What is UVP, or Unique Value Proposition? In a saturated market, only those who stand out will survive. How to do it? There is...
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Sales funnels and the AIDA system. The basis for stable sales of anything.
Building sales funnels is the surest way to steadily acquire customers. Learn it!
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Brand positioning, the foundation of every marketing.
Where to start with each marketing activity?
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How does internet marketing work and where did it come from?
Get to know the history of internet marketing, thanks to which you will understand how it all works.
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The easiest way to increase views, likes and followers - your face!
Learn a simple way to get more likes and followers! 🤔 What engages our brains the most and why?
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