Jakub
Gołębiowski.

Blog

Knowledge and thoughts.

About business, marketing, sales and what influences our decisions.

28 entries

Survivorship bias. Why do you see a false image of success?
5 min read

Survivorship bias. Why do you see a false image of success?

Every day you see successful people - influencers, millionaires, startupers. And this makes your brain believe that success is normal. The problem is that you only see the survivors. This is survivorship bias. Behind every famous musician, author or startup there are thousands of people who completely failed. The Internet shows winners because failures do not generate clicks. And this makes us overestimate our chances and ignore the risks.

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Almost no one takes care of themselves and their loved ones.
2 min read

Almost no one takes care of themselves and their loved ones.

There is a monster living among us who is harming and killing us and our loved ones - and almost no one does anything about it. What kind of monster is this? Lack of exercise and obesity. ▪️Currently, approximately 2.5 billion people are overweight and 0.7 billion are hungry. Fat, right? According to WHO: In 2022, 1 in 8 people worldwide were living with obesity, Adult obesity has more than doubled since 1990, and among adolescents it has quadrupled, In 2022, 2.5 billion adults were overweight, of which 890 million were obese, 43% of adults...

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Prospecting - how to acquire business customers automatically, regularly and cheaply?
11 min read

Prospecting - how to acquire business customers automatically, regularly and cheaply?

Prospecting, or how to acquire business clients in today's world? When acquiring business (B2B) customers, prospecting is crucial - and has been for thousands of years. After all, the idea of ​​"first find and then go to your client with the perfect offer and proposal" has been the basis of trade and doing business since forever! Today we can do it faster, more efficiently and based on automation. Below you will receive a practical guide: from personas and UVP, through message templates and follow-up sequences, to...

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3 pillars of every success
2 min read

3 pillars of every success

It doesn't matter what you do and on what scale - every success is based on the same three pillars. Important: if any of them is lying down, you are lying down too. Fortunately, thinking in these categories helps you quickly find the problem and solve it. Who is it important for? For everyone. I work with companies that have hundreds of thousands of revenues, that have tens of millions in revenues. And the interesting thing is that in each of them, usually one of these elements is failing and is a block to further development....

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