Blog

Marketing.

11 entries

3 November 20267 min read

Why do I avoid corporate jargon, and how does it pay off?

Clever words can conceal a lack of results. Why I prefer plain language and clients who question the value of my work.

Read article

A researcher interviews a selected group while other customers remain unseen. Headline: When you ask the wrong people.

2 November 20267 min read

Asking the wrong people: how one research mistake hurts your business

Happy customers and vocal users only show part of the market. Learn whose perspective your research is missing before making your next business decision.

Read article

20 October 20269 min read

3 Essential Sales Lessons from a Four-Time World Champion

What can a four-time world champion in interspecies sales teach us about growing a business?

Read article

19 October 202639 min read

How to Build a Landing Page That Helps Win Clients

Plan your offer, copy and next step. Four landing page frameworks with examples from my services, plus launch checklists and ways to measure lead quality.

Read article

8 January 20265 min read

Today, sales happen before sales

Check how marketing, content and digital strategy are selling before the sale starts.

Read article

25 April 20238 min read

The curse of knowledge: When you don't sell because you know too much.

The Curse of Knowledge - a trap that sellers, marketers and experts fall into. Paradoxically, the more you know about your product, industry or technology, the more difficult it is to convince others to trust and buy you.

Read article