How to write a business proposal that wins clients
A client asks for a proposal, receives a presentation about your company and goes quiet. Here is what to include to help them understand its value and decide.
Read articleBlog
Sales.
8 entries
3 Essential Sales Lessons from a Four-Time World Champion
What can a four-time world champion in interspecies sales teach us about growing a business?
Read article
How to Build a Landing Page That Helps Win Clients
Plan your offer, copy and next step. Four landing page frameworks with examples from my services, plus launch checklists and ways to measure lead quality.
Read article
Today, sales happen before sales
Check how marketing, content and digital strategy are selling before the sale starts.
Read article
Prospecting - how to acquire business customers automatically, regularly and cheaply?
Prospecting, or how to acquire business clients in today's world? When acquiring business (B2B) customers, prospecting is crucial - and has been for thousands of years. After all, the idea of "first find and then go to your client with the perfect offer and proposal" has been the basis of trade and doing business since forever! Today we can do it faster, more efficiently and based on automation. Below you will receive a practical guide: from personas and UVP, through message templates and follow-up sequences, to...
Read article
Land and Expand strategy. Why is slower sometimes faster?
The Land and Expand strategy shows that sometimes slower is faster. Instead of immediately fighting for a large contract, you start with a small project, build trust and only then develop cooperation. This means less risk, lower costs and stable revenue growth. Check how this approach makes it easier to acquire customers, create lasting relationships and turn them into ambassadors of your brand.
Read article
The curse of knowledge: When you don't sell because you know too much.
The Curse of Knowledge - a trap that sellers, marketers and experts fall into. Paradoxically, the more you know about your product, industry or technology, the more difficult it is to convince others to trust and buy you.
Read article
UVP and USP. Stand out or die!
What is UVP, or Unique Value Proposition? In a saturated market, only those who stand out will survive. How to do it? There is...
Read article